Your audience is your moat. Those with trusted distribution will win the next 10 years.
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On X I’m 1-part thought-leader and 1-part idiot (maybe more than 1-part)
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On LinkedIn I was one of the earliest creators to post memes + silly content as a sales + marketing strategy. LinkedIn used to be boring.





On YouTube I host the Moneywise Podcast, where I interview 9-figure founders about their real numbers, spending, and personal finance.


I’ve admittedly focused much less on Short Form historically, but I’ve still managed to go viral by understanding how SF platforms work, and by posting the right content to the right audience at the right time.