106 Articles. One Crawled Page.

A teardown of the GTM machine I built pointed at the wrong thing.

1,000 Followers Is Not an Asset

50,000 Subscribers Means You Screwed Up

beehiiv Has No Competitors

and I've made the competitive analysis a dozen times...

You Started a Company. Congrats, Now You're in Sales.

Founder = Head of Sales (forever)

Your Network Is the Highest Leverage Asset You Own

Never Stop Building Your Network

How to actually launch a new vertical

The cold start problem (and how I solved it)

How I Got 50M Impressions (And Which Ones Paid)

5 platforms, 50M impressions, real money from all of them. Here's the order.